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Profile of Professor Lisa Wan

Associate Professor, School of Hotel and Tourism Management and Department of Marketing, The Chinese University of Hong Kong (CUHK)

(Ph.D. in Marketing, M. Phil. in Marketing, B.B.A., CUHK)

Director, Center for Hospitality and Real Estate Research (CHRER), CUHK
 

Biography


Prof. Lisa C. Wan is an Associate Professor of School of Hotel and Tourism Management and Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She is also the Director of the Centre for Hospitality and Real Estate Research. Professor Wan has an impressive track record of high-quality teaching over the years. She was the recipient of the University Education Award 2021(General Faculty Members Category) and Vice-Chancellor’s Exemplary Teaching Award 2017 presented by CUHK, the Faculty Teaching Excellence Award 2017 and the Faculty Teaching Merit Award 2012-2017, 2018-20 presented by CUHK Business School.
 

Prof. Wan’s research interests include services marketing and service failure, consumer/tourist reactions to service robots and technologies, cross-cultural consumer behaviour, consumer/tourist green consumption, and tourist misbehaviors. Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Journal of the Association for Consumer Research, Journal of Business Research, Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research. She is an editorial board member of Journal of Hospitality and Tourism Research.
 

Prof. Wan’s expertise is also attracted to the media, where she was interviewed by radio programmes, local television broadcasting and newspaper. Her views and insights could then be accessible to the public and to transfer knowledge to a broad audience. One of her recent publications about consumer reactions to service robots in Covid19 has attracted 368 local and international media pickups. The article was disseminated to 15,864 media around the world and 1,253 journalists read the article.
 

Prof. Wan’s teaching interests include Strategic Brand Management, Theory Construction for the Hospitality and Real Estate Industries, and Services Marketing. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organisations.

Teaching Areas


Strategic Brand Management
Theory Construction for the Hospitality Industries
Seminar in Research Issues in Hospitality, Tourism and Real Estate

 

Research Interests

Service Failures and Recovery

Consumer Reactions to Service Robots and Technologies

Cross-cultural Consumer Behavior

Consumer/Tourist Green Behaviors

Tourist Misbehavior

Space Travel

Publications

HUMANOID VERSUS NON-HUMANOID ROBOTS: How Mortality Salience Shapes Preference for Robot Services under the COVID-19 pandemic?

Xing (Stella) Liu, Lisa C. Wan, and Xiao (Shannon) Yi (forthcoming)
Annals of Tourism Research

FRIENDLY OR COMPETENT? The Effects of Perception of Robot Appearance and Service Context on Usage Intention.

Xing (Stella) Liu, Xiao (Shannon) Yi, and Lisa C. Wan (2022)
Annals of Tourism Research, 92, 103324.

The Role of Incidental Embarrassment on Social Interaction Behavior.

Wan, Lisa C. and Robert S. Wyer (forthcoming)
Social Cognition

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Grants

“Learning Technologies Beyond Textbook: Service Robots in the Hospitality and Tourism Industry”, Courseware Development Grant Scheme 2021-22 (Principal Investigator)

Teaching Grant

“Space Tourism Virtual Reality Learning Tool”, Teaching Development and Language Enhancement Grant (TDLEG) 2021-22 Triennium (Principal Investigator)

Teaching Grant

“Consumer Responses to Contactless Service Provision by Service Robot Under Contagion Threat”, General Research Fund awarded by Hong Kong RGC, 2021/22, 2022-2024 (Co-Investigator)

Research Grant

“Halting Wasteful Consumption: The Differential Impact of Guilt and Shame”, Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), awarded by Research Grants Council (RGC) of Hong Kong (Co-investigator)

Research Grant

“When Does a Positive Role Model Backfire,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme), 2020 -2022 (Co-Investigator)

Research Grant

“When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?”, awarded by Research Grants Council (RGC) of Hong Kong, 2015-2018 (Principal Investigator)

Research Grant

“The Influence of Incidental Similarity on Consumers’ Causal Attributions and Reactions to Observable Service Failures Across Cultures”, awarded by Research Grants Council (RGC) of Hong Kong, 2014-2017 (Principal Investigator)

Research Grant

“Incidental Emotion as Antecedent of Attribution in Service Failure Context”, General Research Fund, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Co-investigator)

Research Grant

“Consumer Reactions to Attractive Service Providers: Approach or Avoid?”, awarded by Research Grants Council (RGC) of Hong Kong, 2013-2016 (Principal Investigator)

Research Grant

Awards & Honors

Hong Kong University Grants Committee (UGC) Teaching Award Nomination (General Faculty Members Category), 2021

University Education Award 2021 (General Faculty Members Category)

Faculty Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15, 2015-16, 2016-17, 2018-19, 2019-20

Vice-Chancellor’s Exemplary Teaching Award 2017, The Chinese University of Hong Kong

Faculty Teaching Excellence Award, CUHK Business School, The Chinese University of Hong Kong, 2016-17

Best Paper Award for Consumer Behavior and Marketing Track 2013, Academy of International Business Southeast Asia Regional Conference.

Teaching Merit Award, CUHK Business School, The Chinese University of Hong Kong, 2014-15, 2015-16, 2016-17, 2018-19, 2019-20

Faculty Teaching Award, CUHK Business School, The Chinese University of Hong Kong, 2012-13, 2013-14

Research Excellent Award 2011-12, Lingnan University

Teaching Excellent Award (Merit), 2011-12, Lingnan University

The Postgraduate Research Output Award 2008, The Chinese University of Hong Kong