Prof. Wan’s research interests include services marketing and service failure, consumer/tourist reactions to service robots and technologies, cross-cultural consumer behaviour, consumer/tourist green consumption, and tourist misbehaviors. Her works has appeared in the top-tier marketing and hospitality journals, including Journal of Consumer Research, Journal of International Marketing, Journal of the Association for Consumer Research, Journal of Business Research, Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research etc. She reviews for major Marketing and Hospitality journals, including Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, and Journal of Hospitality and Tourism Research. She is an editorial board member of Journal of Hospitality and Tourism Research.
The Role of Incidental Embarrassment on Social Interaction Behavior.
Wan, Lisa C. and Robert S. Wyer (forthcoming)
A Silver Lining of Tourism Stagnation.
Kim, Hwang, Shannon X. Yi, Luo Xiaoyan, and Lisa C. Wan (forthcoming)
Annals of Tourism Research Empirical Insights
Robots Come to Rescue: How to Reduce Perceived Risk of Infectious Disease in Covid19-stricken Consumers?
Wan, Lisa C., Elisa K. Chan, and Xiaoyan Luo (2020)
Annals of Tourism Research, 103069.
*The research findings attracted 368 local and international media pickups. The research findings were disseminated to 15,864 media around the world and 1,253 journalists read the article.
The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure?
Wan, Lisa C. and Robert S. Wyer (2019)
Journal of Consumer Research, 45 (6), 1350-68
The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review
Wyer, Robert S., Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, and Lisa C. Wan (2019)
Journal of the Association for Consumer Research, 4 (2), 198-207. (All but the first author are listed in alphabetical order)