Grants

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Selected Research Grants

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Competitive Grants
 

1. Project Leader “Innovative and Sustainable Rural Tourism in the Sha Tau Kok Cluster II: Creating the MeGoOut Rural IP and Immersive Cultural Tourism Experience,” Countryside Conservation Funding Scheme, Cultural Rehabilitation / Revitalisation
   Grant: HK$3,000,000.
   Project No. EEB(EB) 27/24/10-25)
   Project duration: 01-01-2027 to 30-04-2029.
    

2. Project Leader “Innovative and Sustainable Rural Tourism in Sha Tau Kok Cluster: Showcasing the Unique Natural and Cultural Heritage of Mui Tsz Lam, Kuk Po, and Kat O,” Countryside Conservation Funding Scheme, Cultural Rehabilitation / Revitalisation
   Grant: HK$3,000,000.
   Project No. EEB(EB) 27/24/10-21.
   Project duration: 01-07-2025 to 30-10-2027.
   Reference
    

3. Principle-investigator “When Attractive Service Providers Make Mistakes: Who Will Be More Dissatisfied?” General Research Fund, Hong Kong RGC, 2015-2018.
   Grant: HK$606,200.
   Project reference no.: 14504815.
   Project duration: 01-12-2015 to 30-11-2018.
   Reference
    

4. Principle-investigator “The Influence of Incidental Similarity on Consumers’ Causal
    

5. Attributions and Reactions to Observable Service Failures Across Culture?” General Research Fund, Hong Kong RGC, 2014-2017. 
   Grant: HK$334,138.
   Project reference no.: 14502514.
   Project duration: 01-11-2014 to 31-10-2017.
   Reference
    

6. Principle-investigator “Consumer Reactions to Attractive Service Providers: Approach or Avoid?” General Research Fund, Hong Kong RGC, 2013-2016.
   Grant: HK$244,810.
   Project reference no.: 493113.
   Project duration: 01-12-2013 to 30-11-2016.
   Reference
    

7. Co-investigator “Service Robots or Human Staff? A Social Presence Perspective on the Hospitality Service Journey,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2025/26 (Faculty Development Scheme).
   Grant: HK$319,901.
   Project reference no.: UGC/FDS14/B17/25.
   Project duration:01-11-2025 to 30-11-2027.
    

8. Co-investigator “Consumer Responses to Contactless Service Provision by Service Robot Under Contagion Threat” General Research Fund, Hong Kong RGC, 2021/22.
   Grant: HK$597,993.
   Project Reference no.: 14500721.
   Project Duration: 1-1-2022 to 1-1-2024.
   Reference
    

9. Co-investigator “When Does a Positive Role Model Backfire,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme).
   Grant: HK$331,737.
   Project reference no.: UGC/FDS16/B07/19.
   Project duration:01-01-2020 to 30-6-2022.
    

10. Co-investigator “Halting Wasteful Consumption: The Differential Impact of Guilt and Shame,” Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2016/17 (Faculty Development Scheme).
    Grant: HK$460,668.
    Project reference no.: UGC/FDS16/B02/16.
    Project duration:01-01-2017 to 31-12-2018. 
     

11. Co-investigator “Incidental Emotion as Antecedent of Attribution in Service Failure Context” General Research Fund, Hong Kong RGC, 2013-2016.
    Grant: HK$216,323.
    Project reference no.: 292113.
    Project duration: 01-11-2013 to 31-10-2016.
    Reference
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Teaching Grants

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1. Principal Investigator “Learning Sustainable Beyond the Textbook: Engaging Students in Innovative Online and Office Ways to Learn Sustainable Tourism” Courseware Development Grant Scheme 2022-25. The Chinese University of Hong Kong.
   Grant: HK$100,000.
    

2. Principal Investigator “Space Tourism Virtual Reality Game Based Learning” Special Funding Scheme for Innovation in Virtual Education in Business. The Chinese University of Hong Kong, 2022-23.
   Grant: HK$50,000.
    

3. Principal Investigator “Space Tourism Virtual Reality Learning Tool.” Teaching Development and Language Enhancement Grant (TDLEG) 2021-22 Triennium, The Chinese University of Hong Kong.
   Grant: HK$200,000.
    

4. Principal Investigator “Learning Technologies Beyond Textbook: Service Robots in the Hospitality and Tourism Industry” Courseware Development Grant Scheme 2021-22. The Chinese University of Hong Kong.
   Grant: HK$100,000.
    

5. Co-investigator “Immersive Virtual Reality in Blended Learning” TDG 2023, Lingnan University.
   Grant: HK$200,000.
    

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