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Modern Building Geometry

Services & Experience

 

Internal Services

 

Department

 

  1. Co-Director, The Center for Hospitality and Real Estate Research (CHRER), CUHK, 12/2021 - Present.

  2. Director, The Center for Hospitality and Real Estate Research (CHRER), CUHK, 09/2015 - 11/2021.

  3. Acting Director, School of Hotel and Tourism Management, CUHK, 10/2022 - 12/2024.

  4. Convenor, School of Hotel & Tourism Management Department UOA23 Panel for RAE 2026, 07/2023 - 08/2026.

  5. Chair of Department Academic Personnel Committee, School of Hotel and Tourism Management, CUHK, 12/2022 - 12/2024.

  6. Department Academic Personnel Committee, School of Hotel and Tourism Management, CUHK, 08/2021- Present.

  7. Chair of the Executive Committee, The Center for Hospitality and Real Estate Research (CHRER), CUHK, 09/2019 - 09/2021.

  8. Member of the Management Committee, The Center for Hospitality and Real Estate Research (CHRER), CUHK, 09/2019 - Present.

  9. Assessment Panel of UG Program, School of Hotel & Tourism Management, 09/2016 - Present.

  10. Assessment Panel of Master Program, School of Hotel & Tourism Management, 09/2016 - Present.

  11. Chairman, School of Hotel & Tourism Management Department Panel for RAE 2020, 05/2017 - 09/2020.

  12. Chairman, School of Hotel & Tourism Management 20th Anniversary Committee, 02/2018 - 11/2018.

  13. Coordinator, Inter-departmental research workshop, 09/2016 - 08/2018.

  14. Course coordinator, HTMG4530 Attraction Marketing in Term 2, 04/2016 - 06/2016.

  15. Business Lecture, CUHK UG Program Exploration Day, 05/2018.

  16. Guest Lecture, EconBiz@CUHK Business School, 07/2016.

  17. Guest Lecture, JBF-Sophia-CUHK Summer Course, 08/2017.

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Faculty
 

  1. Member of the Committee, EMBA Programmes, 09/2021- Present.

  2. Member of the Committee, AI lab Working Group, 12/2024 - Present.

  3. Faculty Sub-committee Member, Survey and Behavioral Research Ethics, 2023 - Present.

  4. Member of the Committee, MPhil-PhD Programmes, 10/2015-08/2018. 08/2020 - 09/2021.

  5. Ambassadorial Faculty Member, UG Business Programs, 09/2018 - 09/2021.

  6. Management Board, The Asia-Pacific Institute of Business, 01/2016 - 07/2016.

  7. Member, Teaching Assessment Working Group, 09/2013 - 09/2014.

  8. Task Force Member, Behavioral Laboratories, 05/ 2016 - 07/2016.

  9. Guest Lecture, CUHK Knowledge Enrichment Programme for Secondary School Students, 12/2016.

  10. Guest Lecture, CUHK Knowledge Enrichment Programme for Secondary School Students, 12/2018.

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College

 

  1. College Assembly of Fellows, New Asia College, 08/2020 - Present.

  2. New Asia College Representative on Faculty Board of Business Administration, 05/2023 - Present.

  3. Committee on Scholarships and Bursaries, New Asia College, 08/2023 - Present.

  4. Sport Committee member, New Asia College, 09/2022 - 08/2025.

  5. Departmental coordinator, New Asia College, 08/2013 - Present.

  6. Canteen Committee member, New Asia College, 08/2014 - 07/2026.

  7. Ex-Co member, New Asia Staff Association, New Asia College, 08/2014 - 07/2018

 

University                                                 
                                            

  1. Committee member, CUHK 2030 Sub-group on Social Responsibility and Sustainable Development (SRSD) , 06/2025 – Present.

  2. Committee member, Committee on Social Responsibility and Sustainable Development, 06/2025 – Present.

  3. Expert Committee of the Jockey Club Museum of Climate Change, 07/2023 – Present.

  4. Panel member, Review Panel of Strategic Impact Enhancement Fund 2024-25

  5. Committee member, the Panel Against Discrimination and Sexual Harassment, 08/2021 - Present.

     

External Services

​

  1. Panel Member of Business & Economics Panel, Hong Kong Research Assessment Exercise 2026, 07/2025 -  Present.

  2. Assessment Panel for the Competitive Research Funding Schemes for the Self-financing Degree Sector (APSF), University Grants Committee, 06/2024 - Present.

  3. External Examiner, Lingnan University UG Program of Department of Marketing, 09/2022 - Present.

  4. External Examiner, Heng Sang University UG Program of Department of Marketing, 09/2019 - Present.

  5. External Examiner, Promotion panel, Business Faculty, University of Macau, 2023-24

  6. External Examiner, Module External Review, Bachelor of International Tourism and Hotel Management Programme, City University of Macau, 2024-25

  7. Panel member, Learning Programme Re-accreditation for Bachelor of Arts (Honours) in Hotel Operations Management, Technological and Higher Education Institute of Hong Kong, Vocational Training Council, Hong Kong Council for Accreditation of Academic and Vocational Qualifications, March 14-15, 2024

  8. Professional Advisor, TraVR HK Limited, 08/2019 - Present.

  9. External Examiner, Lingnan Institute of Future Education, 02/2015-08/2017.

  10. External Advisor for the Higher Diploma in Business Administration programme at Hong Kong Adventist College, 07/2026.

  11. Internal Validation (PV) for the Bachelor of Business Administration (Honours) in Marketing (BBA-M) Programme, The Hong Kong Nang Yan College, 06/2014.

  12. Professional Consultant for QTS Merchant Service Staff Award 2015.

  13. Professional Consultant for a Marketing Research Project, Star Cruises, 2012-13.

  14. Judge for The Hong Kong Corporate Branding Award, 2010-13.

  15. Executive Training Courses, Strategic Brand Management, Pui Hua Organization, 2012 and 2014.

  16. Executive Training Courses, Introduction to Brand Management, The Federation of Hong Kong Chiu Chow Community Organization, 2011.

  17. Guest speaker, RTHK Radio and Commercial Radio program, 2011 and 2014.

     

Professional Experience

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2026 AUG – PRESENT

Associate Dean (Teaching and Learning), Business Faculty, The Chinese University of Hong Kong

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2026 AUG – PRESENT

Professor, School of Hotel and Tourism Management and Department of Marketing, Business Faculty, The Chinese University of Hong Kong

 

2024 AUG – PRESENT

Outstanding Fellow of the Faculty of Business Administration

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2022 OCT – 2024 DEC

Acting Director, School of Hotel and Tourism Management, Business Faculty, The Chinese University of Hong Kong

 

2021 DEC – PRESENT

Co-Director, Center for Hospitality and Real Estate Research (CHRER), Business Faculty, CUHK

 

2019 AUG – 2026 JULY

Associate Professor, School of Hotel and Tourism Management and Department of Marketing, Business Faculty, The Chinese University of Hong Kong

 

2015 AUG – 2021 DEC

Director, Center for Hospitality and Real Estate Research (CHRER), Business Faculty, CUHK

 

2012 AUG - 2019 JULY

Assistant Professor, School of Hotel and Tourism Management, Business Faculty (New Asia College),

The Chinese University of Hong Kong

 

2009 AUG - 2012 AUG

Assistant Professor, Department of Marketing and International Business, Business Faculty, Lingnan University

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2009 JAN - JULY

Visiting Lecturer, Department of Marketing and International Business, Business Faculty, Lingnan University

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Rm 714, Cheng Yu Tung Building, Shatin, Hong Kong

lisawan@baf.cuhk.edu.hk

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