Our Team

Our team seek to investigate the novel marketing and tourism phenomena using various quantitative methods. Our members’ research has published in top-notch journals in hospitality and tourism such as Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, etc. Our team also have multiple ongoing projects that target top-notch journals in marketing.

Team Memebers

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YI XIAO (SHANNON)

Shannon is currently a Ph.D. candidate under the supervision of Prof. Lisa C. Wan in the School of Hotel and Tourism Management, The Chinese University of Hong Kong Business School. Before she joined Lisa’s team in 2017, she studied hotel management and worked in hospitality industry in Macao.
 

RESEARCH INTERESTS

Shannon’s research interests lie in the innovative areas of services marketing, especially including consumers’ / tourists’ reactions to service robots and smart devices.

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YU YANG (IRINA)

Irina is currently a Ph.D. candidate under the supervision of Prof. Lisa Wan in the School of Hotel and Tourism Management, The Chinese University of Hong Kong. Her publications have appeared in such journals as International Journal of Hospitality Management, Tourism Management, Journal of Hospitality Marketing & Management, and Sustainable Development.
 

RESEARCH INTERESTS

Irina’s research interests lie in services marketing, digital marketing, and cross-cultural consumer behavior.

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LIU XING (STELLA)

Stella is currently a Ph.D. student under the supervision of Prof. Lisa C. Wan in the School of Hospitality and Tourism Management, The Chinese University of Hong Kong. She previously studied tourism management at Fudan University.
 

RESEARCH INTERESTS

Stella’s research interests lie in service technology, impulsive buying, and identity consumption in the tourism and marketing context.

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LUO XIAOYAN (ABBY)

Abby is currently a Ph.D. candidate under the supervision of Prof. Lisa C. Wan in the School of Hotel and Tourism Management, The Chinese University of Hong Kong Business School. Before she joined Lisa’s team, she worked as a management trainee in FMCG industry.
 

RESEARCH INTERESTS

Abby’s research interests lie in the innovative areas of services marketing, including consumers’ reactions to service robots and artificial intelligence, other areas such as romantic relationship and tourist psychology and behavior.

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XUE NAN (IRIS)

Iris is currently a Ph.D. student under the supervision of Prof. Lisa C. Wan in the School of Hotel and Tourism, The Chinese University of Hong Kong (CUHK) Business School. She gained her B.B.A. and Mphil in B.A. from Soochow University and Fudan University, respectively.
 

RESEARCH INTERESTS

Iris’s research interests lie in environmental psychology and consumer choice, information processing in consumer behavior, and tourists’ pro-environmental behavior.

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HU JIHAO (HARRY)

Harry is a Ph.D. student in Business Administration (major in Marketing) under the supervision of Prof. Lisa C. Wan in the School of Hotel and Tourism Management, CUHK Business School. Before joining CUHK, he got his Bachelor's degree in Economics (Innovation Class) and Mphil's degree in Quantitative Economics from South China University of Technology.
 

RESEARCH INTERESTS

Harry’s research interests lie in consumer psychology, information processing and prosocial behavior.

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LI YUAN (WILLIAM)

Yuan (William) LI is a Ph.D. student in Lisa’s research group. Before he joined CUHK, he received his B.A. degree from the School of Tourism Management, Sun Yat-Sen University.
 

RESEARCH INTERESTS

William’s research interests mainly fall into food consumption, taste marketing, and travel behavior. Currently, He is dedicated to exploring the context effect and emotional influence on eating and food choice, as well as culinary tourism consumer behavior and marketing.